CONCEPT AND IMAGERY

We will develop an ad promoting a product of your choice by incorporating that personality trait in the design through imagery/color/type. The word you use will be the foundation for the ideation of your advertising piece.

PRINT AD for a MAGAZINE OF YOUR CHOICE

8” x 10” final size with .125” bleed on all sides

.5” live area within the ad

Full color printing

SCHEDULE:

9/15

PROJECT 1 KICKOFF

LECTURE CONCEPTS/ADS

9/17

THUMBNAIL REVIEW

9/22

DIGITAL PROCESS

PSD BASICS + LAB

9/24

FIRST ROUND COMP CRIT

DIGITAL PRESENTATION

9/29

LECTURE TYPOGRAPHY

LAB

10/1

PROJECT 3 Overview

10/5

Project 2 Due